Nowadays the brand building strategies

have became the key issues of all business fields – from traditional consumers’ market to marketplace of techniques and business-to-business services.

MASTER-BRAND® is an active branding network between the world academia and business community. Through the MASTER-BRAND programs Russian business can not only stay in touch with the cutting edge of the modern business trends, but also be part of continuous education and experience of actually implementation of the innovative business technologies.

MASTER-BRAND started in 1997 when the Annual Conference «Brand Building in Russia» was launched. Since 1997 the Conference has joined visionary speakers, cool topics and progressive audience in inspiring and dynamic meetings focusing on business trends that provide success of the world leading brands. More than 5000 participants have recognized the Conference as the premiere learning forum for top-managers and business leaders to explore the leading edge of brand building.

In 1998 two National Awards BEST BRAND/EFFIE and Narodnaya Marka (Consumers’ brand perception) were launched. They have become the most prominent business awards on the Russian market and in 2005 both projects were sold to RBC Company.

Today MASTER-BRAND presents all forms providing Russian business with advanced marketing information, knowledge and insight – from annual conferences to corporate trainings and business-education.

Business-education MASTER of BRAND ADMINISTRATION®

Brand-Leaders Summit

Corporate trainings

X Brand-Leaders Summit - DIGITAL BRANDING! KPI.