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| BRAND LEADERS SUMMIT World Trends & Russian Potential
Moscow, Marriott Grand Hotel November 27-28, 2006
The fourth annual meeting of the officials and CEO’s of the leading companies on the Russian market was devoted to the top trends that profoundly impact brands in the next 10 years and the perspectives for the Russian brands in the global economy.
Key-note speaker John Winsor presented to the most progressive Russian companies approaches how to learn key voices in their communities for brand and innovations development.
Agenda November 27, 2006 Session 1. Keynote speech: John Winsor – «Beyond the Brand. Why Engaging the Right Customers is Essential to Business Survival»
Session 2. Brand positioning challenge. Branding of emotional, social, innovative and cool categories. Create your own category, its concept, rules and vocabulary – and top it! Building brand from the insight out. Building a Brand consolidated organization. Branding in customers touch-points. Alexander Fiodorov – Wild Orchid, President Grzegorz Esz – Mobile TeleSystems, Vice President, Chief Marketing Officer Evgeniy Chichvarkin – Euroset, Chairman of Board of Directors Kirill Turbanov – Alfa-Bank, Marketing Director
Session 3. Strong brand as a source of relationship between customers, organization and its products. Key customers as key managers of innovations and main drivers of your strong brand. Sergey Vykhodtsev – VELLE, CEO Giulio D’Erme –Indesit Company CIS and Baltics, Marketing Manager Pier Ludovico Bancale – Rostik Group, Vice President Sales & Marketing Brendan May – Weber Shandwick Worldwide, Head of Corporate Responsibility and Sustainability
Session 4. E-generation – digital and global. New media, new communications, new language – brand value building in the digital world. Elena Kolmanovskaya – Yandex, Chief Editor Sergey Pevnev – Samsung Electronics Rus, Senior Marketing Manager Anton Nosik – SUP, CBO Taras Tkachuk – Victory S. A., Commercial Director Dmitriy Andriyashkin – Marketing Manager, FashionTime.Ru
November 28, 2006
Session 5. Made in Russia. Brands and country of origin. Perspectives for the Russian brands. Olga Sheludchenko – Rigla Pharmacy Chain, General Director Alexander Davankov – Faberlic, Chairman of the Board Andrey Berezhnoy – Ralf Ringer, General Director Alexey Popovichev – Rusbrand, CEO Artashes Shirikyan – Ark Media, Publisher
Session 6. Brand capability to cross the boundaries. Russian brands on the CIS markets, in Europe, Asia and America. Examples and Analysis. Irina Eldarkhanova – Confael, Chairman of Board of Directors David Yakobashvili – Wimm-Bill-Dann, Chairman of Board of Directors Arcadiy Pecarevskiy – SELA Corporation, Vice-President Jean-Luc Viard-Gaudin – Identica, General Manager
Panel discussion. Russian Brands in the global economy. Governmental and public relations. Alexander Davankov – Faberlic, Chairman of the Board Andrey Berezhnoy – Ralf Ringer, General Director Alexey Popovichev – Rusbrand, CEO
Information: Phone/fax. +7 (495) 787 85 62/63 Web: masterbrand.ru E-mail: bestbrand@bestbrand.ru |
John Winsor
Maria Khokhlova, World Brand Academy
Session 2: Alexander Fiodorov – Wild Orchid, Evgeniy Chichvarkin – Euroset and Grzegorz Esz – Mobile TeleSystems
Sergey Vykhodtsev, VELLE
Session 4: Sergey Pevnev – Samsung Electronics Rus, Anton Nosik – SUP, Dmitriy Andriyashkin - Fashion Time.Ru, Taras Tkachuk - Victory S. A.
Elena Kolmanovskaya, Yandex
David Yakobashvili, Wimm-Bill-Dann
Irina Eldarkhanova, Confael
Arcadiy Pecarevskiy, SELA Corporation
Jean-Luc Viard-Gaudin, Identica
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